For over 80 years, BIC has transformed the ordinary into the iconic — creating products so intuitive, so reliable, they become a natural part of our everyday lives. 

From the world's favorite pen to smart notebooks and eco-conscious pencils you can plant, BIC is proof that simple design can spark joy, creativity, and even sustainability.

From Paris to the World: The Story Begins

BIC’s story starts just after WWII, in the Parisian suburbs, where Marcel Bich began making pen parts. The ballpoint pen already existed — but it wasn’t perfect. Marcel saw potential, and in 1950, he launched the BIC® Cristal®: a high-quality, affordable ballpoint pen that quickly became a global success.

Today, it’s the best-selling ballpoint pen in the world and an iconic symbol of functionality and design.

Its clean, transparent barrel, hexagonal shape, and consistent ink flow made it a favorite in schools, offices, and homes. Behind its simple look hides 70+ quality checks and a writing range of up to 3 kilometers. 

No wonder it was officially approved for use in French schools in 1965 and continues to hold the NF Environnement eco-label.

The Power of Pens & Pencils: Eveyday Tools, Lifelong Impact

Pens and pencils may seem like small tools, but they’ve played a huge role in how we express, create, and communicate — from classroom doodles to business deals, journal entries to handwritten love notes. 

 

They're symbols of learning, progress, and creativity, helping people capture thoughts in the moment or plan for the future. Whether it’s the smooth glide of a ballpoint pen or the nostalgic feel of a pencil on paper, these essentials connect us to our ideas in a tactile, personal way. 

And in a digital world, they remain a comforting constant — simple, dependable, and always ready.

 

Light It Up with Style: BIC® EZ REACH™

Need to light a candle, fire up the BBQ, or get that cozy fireplace going? Meet the BIC® EZ REACH™ — a lighter designed to keep your fingers away from the flame thanks to its 3.5 cm wand.

It’s the go-to lighter for hard-to-reach spots, combining comfort, safety, and durability (up to 900 lights!).

And yes, you can personalize it — turning this everyday item into a pocket-sized branding statement.

Modern Magic: Rocketbook

For those who love the feel of pen on paper but want the power of the cloud, Rocketbook is a game-changer. It’s a reusable notebook that connects to your favorite cloud services via an app. 

Write, scan, upload — and when you're done, just wipe the page clean with a drop of water.

Smart. Sustainable, and just magicical.

Write & Grow: The Sprout™ Pencil

This one’s a conversation starter. The Sprout™ Pencil is more than just eco-friendly — it’s plantable. Once you've finished writing, plant the pencil stub and grow your own herbs, flowers, or vegetables.

It’s made from sustainably harvested wood, contains no lead, and comes with the option to engrave your brand message. There’s even an FSC-certified cardboard insert with planting instructions (yes, fully customizable too!).

Choose from seeds like sunflower, basil, thyme, cherry tomato — and more. Because writing should leave more than just words behind.

Personalization that speaks volumes

Whether it’s a BIC Cristal pen, an EZ Reach lighter, Rocketbook, or Sprout pencil — every product can be personalized. From corporate gifts and promo giveaways to memorable event merch, BIC items turn brand visibility into everyday presence.

Design to Last. Made to Matter

BIC believes in smart, sustainable design — creating essentials that last, reduce waste, and deliver consistent quality. From in-house production to environmentally conscious materials, every product reflects a promise: to bring joy, function, and responsibility into the hands of millions.

Ready to bring iconic BIC products into your brand world?

Let’s make it personal. Contact us today to explore custom options for your next campaign or corporate gift idea.